Working with Me


Throughout my design process, work is presented through written presentations that thoroughly explain my decision making. I use a casual process, which allows me to adjust it to fit the unique requirements of yours.

If you have any questions, send me an email at [email protected]. Thanks for taking the time to learn about my process.

Online:

Services:

Art Direction, Hand Lettering, Fonts, Logos, Type Design
Design Process

1. Rough Illustrations


These are inspired by the art direction , strategy, and our preliminary communications. The goal of this step is to uncover strong concepts for the project.

Fig 1. Photo - Rough illustrations inspired by French script and signage.

Fig 2. Photo - Revised illustrations
Design Process

2. Revised Illustrations


Selected rough concepts are revised and new ones are explored. The revised illustrations let us visualize the design’s potential and figure out which are the strongest.

Design Process

3. Final Illustration


Before digitizing concepts, a final illustration is created for each design being considered. This is mainly to save time during the digital process and allows for minor tweaks and adjustments.

Fig 3. Scan - Final illustrations

Fig 4. Screenshot - Vector trace with guidelines
Design Process

4. Vector Trace


The final illustrations are manually traced. Minor technical improvements/changes are explained and a final design is selected.