Wayfinder Carry
Client: Hrag Nassanian | Art Direction: Hrag Nassanian
Hrag Nassanian, previously a bag designer at Nike, hired me to design a logotype for his brand, Wayfinder Carry. The modern logotype would be embossed onto products at small sizes.
Wayfinder Carry creates modern, performance built bags and accessories to let you explore and shape your future.
Fig 1. Scan - Rough illustration
Design Process
1. Rough Illustrations
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Fig 2. Scan - Rough illustrations
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Fig 16. Scan - Rough illustration
Design Process
2. Revised Illustration
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Fig 18. Scan - Rough illustrations
To communicate the uncertainty of travel and adventure, the right portion of the Y is missing. The top horizontal stroke of the “F” begins where the Y would end.
The angle used to define the negative space between the Y and F is used again on the angled strokes of N and R.
Fig 19. Scan - Final Design
Design Process
3. Final Design
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Fig 21. Scan - Final Design
Fig 22. Scan - Final Design
Fig 23. Scan - Final Design
A lightweight version was created for small embossing (1-2in). The weight was reduced just enough so that the embossed version matched the look of the regular logo.
