Boyle & Co.

Michael needed a script logo design for his business, Boyle & Company Private Cooking and Catering. Since 2009, Michael has been using his culinary talents and creativity to serve MGM Resorts, NBA Players, the Liberace Foundation, Opera Las Vegas, motion picture film sets and a number of other corporate and individual clients.

“Boyle and Company Private Cooking and Catering” is a lot of verbiage. The first challenge was deciding what content would be included in the main logo and how that content would be arranged. I explored single and multiple line compositions, spelling abbreviations for the word “Company” and variations that incorporated “Private Cooking and Catering”.

We moved forward with the most simplistic composition. Using two styles of lettering helped the logo read well and provided the most balanced composition. Abbreviating “Company” made it possible to incorporate an underline that ‘served’ as a subtle visual connection to a plate or tray.

“Boyle” rising up to make way for “& CO” made the design feel considerate and balanced. To unify the two styles of lettering I made sure that they shared a similar line weight.

The logo was going to be used on food containers and packaging. To make sure the logo could be applied to these elements, I created two variations, one plain and another version that sits inside an oval container. This created flexibility for Michael. If he needed to put the logo on a product he could use the contained version and if he was working on something simple that didn’t require a container, he had the plain logo.